Privacy Policy – Direct MX Group Limited (trading as Direct MX)

Effective Date: 01/11/2025
Company Number: 15571787
Website: https://directmx.shop
Trading Address: Unit 14, Emley Business Park, Leys Lane, Huddersfield, HD8 9RG

Direct MX Group Limited (“we”, “our”, “us”) takes your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or purchase products from us. By using our website, you agree to the practices described in this policy.

1. Information We Collect

When you use our website or make a purchase, we may collect the following personal information:

Contact Information: name, email address, postal address, and phone number
Account Information: login credentials, order history, and preferences (if you create an account)
Payment Information: debit/credit card details processed securely via our payment provider (we do not offer credit directly)
Technical Information: IP address, browser type, operating system, and browsing activity on our website
Marketing Preferences: whether you opt in to receive newsletters, offers, or promotional materials

2. How We Use Your Information

We use your information to:

Process and fulfil orders, including shipping and delivery
Respond to enquiries or complaints
Improve our website, services, and product offerings
Send marketing communications if you have consented
Comply with legal and regulatory obligations

We do not sell or share your personal information with third parties for marketing purposes.

3. Cookies and Tracking

Our website uses cookies and similar technologies to improve user experience, remember preferences, and analyse site traffic. You can manage or block cookies through your browser settings. For more information, see our [Cookie Policy] (link if separate).

4. Data Sharing

We may share your personal data with:

Payment Processors: to securely process payments
Delivery Providers: to ship orders to you
IT Service Providers: for website hosting and maintenance
Legal or Regulatory Authorities: when required by law

We ensure all third parties process your data securely and in compliance with UK data protection laws.

5. Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes outlined above or as required by law. Once no longer required, your data will be securely deleted or anonymised.

6. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct or update your personal data
Request deletion of your personal data
Restrict or object to processing of your personal data
Withdraw consent for marketing communications at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at info@directmx.shop – General Enquiries

7. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no system can be completely secure, and we cannot guarantee absolute security of information transmitted via the internet.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

9. Children

Our website and services are not directed at children under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We recommend checking this page periodically for updates.

11. Contact Information

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Direct MX Group Limited (trading as Direct MX)
Unit 14, Emley Business Park, Leys Lane, Huddersfield, HD8 9RG
Email: info@directmx.shop – General Enquiries
Website: https://directmx.shop