Privacy policy

Effective date: 12 October 2026
Direct MX Group Limited, company number 15571787, registered in England and Wales.
Shop: Unit 14, Emley Business Park, Leys Lane, Huddersfield, West Yorkshire, HD8 9RG
Email: sales@directmx.shop

Direct MX Group Limited (“we”, “our”, “us”) takes your privacy seriously. This policy explains how we collect, use, and protect personal information when you use our website or buy from us.

1. Information we collect

Contact information: name, email address, postal address, and phone number.
Account information: login details, order history, and preferences, if you create an account.
Payment information: card payments are taken by our payment provider. We do not store your full card number. Finance is not available yet. If a lender offers it later, that lender is the controller of the application you send them.
Technical information: IP address, browser type, operating system, and how you use the site.
Marketing preferences: whether you have asked to hear about offers.

2. How we use it

To take and fulfil orders, including delivery.
To answer questions and complaints.
To run and improve the website.
To send marketing if you have agreed to it.
To meet legal duties.

We do not sell your personal information.

3. Cookies

The site uses cookies. Essential cookies make the shop work, including the basket. You can refuse non-essential cookies in the cookie banner, and you can block cookies in your browser.

4. Who we share it with

Payment processors, to take payment.
Delivery companies, to send an order.
The people who host and maintain the website.
Authorities, when the law requires it.

They must handle the information securely and in line with UK data protection law.

5. How long we keep it

We keep personal information only as long as we need it for the reasons above, or as long as the law requires. After that we delete it or anonymise it.

6. Your rights

Under UK GDPR you can ask for a copy of your information, ask us to correct it, ask us to delete it, restrict or object to how we use it, and withdraw marketing consent. You can complain to the Information Commissioner’s Office. Email sales@directmx.shop to use these rights.

7. Security

We use reasonable technical and organisational measures to protect your information. No website can promise that transmission over the internet is completely secure.

8. Other websites

Links on this site can go to other websites. Their privacy practices are their own.

9. Children

This website is not directed at children under 16, and we do not knowingly collect personal information from them. A parent or guardian buys a child’s bike.